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ID433699
ReferenceDK433699
TitleCommunications & Consumer Insights Manager
Job TypePermanent
LocationUnited Arab Emirates
Description

Our client is now recruiting for a Communications & Consumer Insights Manager. You will be directly reporting to the HOD - Marketing Manager

Objectives


Strategic role:

Digital Marketing, Market Research, Communication Management, Consumer Experience, Brand Awareness, Event Management
COMMUNICATION MANAGEMENT
Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability
• DIGITAL MARKETING
Develop digital presence (website, social media, ecommerce…) + monitor competition
MARKET RESEARCH
Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand heatlth tracker
CONSUMER EXPERIENCE
Propose plan for Consumer Experience Enhancement + mystery shopper visits
BRAND AWARENESS
Monitor and improve brand awareness, image, equity, loyalty
EVENT MANAGEMENT
Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)
• PUBLIC RELATIONS
Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference

Functional role:
Content Creation, Brand Management, Speech & Press Releases
• BRAND MANAGEMENT
Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors
CONTENT CREATION
Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)
• SPEECH & PRESS RELEASES
Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)
• Visit Market 1-2 days/ month

QUALIFICATIONS

Academic degree – Post Graduate in Marketing Management

Main SkillsOur client is now recruiting for a Communications & Consumer Insights Manager. You will be directly reporting to the HOD - Marketing Manager Objectives Strategic role: Digital Marketing, Market Research, Communication Management, Consumer Experience, Brand Awareness, Event Management • COMMUNICATION MANAGEMENT Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability • DIGITAL MARKETING Develop digital presence (website, social media, ecommerce…) + monitor competition • MARKET RESEARCH Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand heatlth tracker • CONSUMER EXPERIENCE Propose plan for Consumer Experience Enhancement + mystery shopper visits • BRAND AWARENESS Monitor and improve brand awareness, image, equity, loyalty • EVENT MANAGEMENT Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.) • PUBLIC RELATIONS Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference Functional role: Content Creation, Brand Management, Speech & Press Releases • BRAND MANAGEMENT Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors • CONTENT CREATION Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.) • SPEECH & PRESS RELEASES Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements) • Visit Market 1-2 days/ month QUALIFICATIONS Academic degree – Post Graduate in Marketing Management
IndustryFMCG
FunctionsOperations
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