| ID | 433699 |
| Reference | DK433699 |
| Title | Communications & Consumer Insights Manager |
| Job Type | Permanent |
| Location | United Arab Emirates |
| Description | Our client is now recruiting for a Communications & Consumer Insights Manager. You will be directly reporting to the HOD - Marketing Manager
Objectives
Strategic role:
Digital Marketing, Market Research, Communication Management, Consumer Experience, Brand Awareness, Event Management
• COMMUNICATION MANAGEMENT
Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability
• DIGITAL MARKETING
Develop digital presence (website, social media, ecommerce…) + monitor competition
• MARKET RESEARCH
Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand heatlth tracker
• CONSUMER EXPERIENCE
Propose plan for Consumer Experience Enhancement + mystery shopper visits
• BRAND AWARENESS
Monitor and improve brand awareness, image, equity, loyalty
• EVENT MANAGEMENT
Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)
• PUBLIC RELATIONS
Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference
Functional role:
Content Creation, Brand Management, Speech & Press Releases
• BRAND MANAGEMENT
Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors
• CONTENT CREATION
Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)
• SPEECH & PRESS RELEASES
Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)
• Visit Market 1-2 days/ month
QUALIFICATIONS
Academic degree – Post Graduate in Marketing Management
|
| Main Skills | Our client is now recruiting for a Communications & Consumer Insights Manager. You will be directly reporting to the HOD - Marketing Manager
Objectives
Strategic role:
Digital Marketing, Market Research, Communication Management, Consumer Experience, Brand Awareness, Event Management
• COMMUNICATION MANAGEMENT
Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability
• DIGITAL MARKETING
Develop digital presence (website, social media, ecommerce…) + monitor competition
• MARKET RESEARCH
Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand heatlth tracker
• CONSUMER EXPERIENCE
Propose plan for Consumer Experience Enhancement + mystery shopper visits
• BRAND AWARENESS
Monitor and improve brand awareness, image, equity, loyalty
• EVENT MANAGEMENT
Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)
• PUBLIC RELATIONS
Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference
Functional role:
Content Creation, Brand Management, Speech & Press Releases
• BRAND MANAGEMENT
Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors
• CONTENT CREATION
Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)
• SPEECH & PRESS RELEASES
Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)
• Visit Market 1-2 days/ month
QUALIFICATIONS
Academic degree – Post Graduate in Marketing Management
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| Industry | FMCG |
| Functions | Operations |
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